Ever since she was a young woman, Amy knew she wanted to work for herself. Her first attempt at business ownership was at 21 when she decided that she no longer wanted to teach aerobics classes in health clubs. Why do all the work while the owners made all the money? So she rented space in a church and posted flyers around town. It didn’t take long to attract a group, but it also didn’t take her very long to figure out that all the things she had to do for one class—like all the marketing, setting up the room, collecting the money, and making sure she had the right insurance, wound up being too much work for not enough money. So she went back to hopping around from club to club. But the entrepreneurial spirit never left her.
Before she learned who she’s here to serve as a solo-entrepreneur, she learned a lot about herself and had to connect the dots of her various passions. One of her passions is writing. Her book, Stuck with Mr. Wrong struck a chord with a lot of women and earned four book awards.
Before Stuck, she wrote a screenplay called Stitches, where she discovered the catharsis and power of personal storytelling. It’s how she came to write Stuck and Star in Your Own Life Story, and it is the backbone of the work she does with entrepreneurial women.
She’s always had a passion for personal development, although her path to solo-entrepreneurship wasn’t one she expected. It took her down a couple roads simultaneously—one where she continued to teach fitness and yoga. She earned a certificate in career coaching, created her own life coaching program, and became an Integrative Nutrition Health Coach. Amy is always reading a book about health!
At the same time, she applied her MS in Training & Development and background in communications to professional training roles – first in a state agency and then for Brainshark, Inc. where she used her entrepreneurial spirit to transform the company’s training department, and where she wrote, produced, designed, narrated, and hosted hundreds of videos using the same process she uses in her books and programs. Personal and professional storytelling are very much the same. It’s only the subject matter that tends to be different. Amy is a natural born teacher who has traveled all over the United States teaching people how to write and produce videos, and giving talks to women’s groups on the heroine’s journey.
Amy understands intimately the challenges we entrepreneurial women face—the pressure we put on ourselves, the balance we struggle to find, the things we have difficulty letting go of, the things we know we’re supposed to do but don’t, or do even though we know we shouldn’t. She loves helping women like her to connect to their inside story to find a happy resolution to whatever challenge they face, so that they can find success in business and happiness in life. By helping them understand their own heroine’s journey, they are better able understand their client’s journey, to communicate the value of their services, and meet their client’s needs.
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